Blue Watch

Capita and the UK’s Chief Fire Officers Association (CFOA) approached us with a brief to launch a new joint service offering landlords specialist advice and guidance to make their properties safer from the risks of fire and carbon monoxide. 

The challenge was to create the name and a new brand for the service that would comply with strict CFOA rules and guidelines whilst creating instant market appeal within an already crowded marketplace. 

blue watch2a
Campaign
Website
Business cards
Call to action
Design system
Brand guidelines
Literature and guidelines