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BlueWatch
Naming / brand creation / visual identity & video
Capita and the UK’s Chief Fire Officers Association (CFOA) approached us with a brief to launch a new joint service offering landlords specialist advice and guidance to make their properties safer from the risks of fire and carbon monoxide.
The challenge was to create the name and a new brand for the service that would comply with strict CFOA rules and guidelines whilst creating instant market appeal within an already crowded marketplace.
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