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UK’s insurers win over 80% of their new customers through price comparison websites and 90% of sales come from the top three ranked (cheapest) prices. 


Most insurers lie outside these rankings 99% of the time because precise pricing is difficult and even a 1% difference from the top three quotes matters. 


Ctrlio’s smart pricing platform works at the interface between comparison websites and insurers, using data from both, to provide insurers with the diagnosis tools, pricing information and the portfolio control to be competitive. 


Ctrlio were in urgent need of a striking visual identity and website to reflect their revolutionary offer.


Working directly with the client, I developed the concept, look and feel and layout of Ctrlio’s new website. 

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