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Lord Ara Darzi, a pioneering surgeon at Imperial College and a former UK health minister, was commissioned by the Qatari government to reform the country’s health system. To do this and also to give advise and collaborate with other governments around the world, Darzi set up his own company.

The brand was built around Lord Darzi’s personality – now a global icon in reforming healthcare. In addition to the logotype, which is based on Darzi’s signature, we created a visual language that captures the theme of partnership and connectivity – reflecting the way the organisation works with governments to deliver better healthcare.

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