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Annual Report

Permira is a major private equity firm that is investing in a number of well-known companies, such as Hugo Boss and the AA.


Their previous annual reports suffered from an incohesive look due to the varying kind and quality of imagery supplied by its portfolio companies.


Instead of using the photography supplied by the various portfolio companies to illustrate the report, we focused on fascinating, but little-known facts about each of the companies that Permira has invested in.

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