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Brand creation / logo / visual identity

4Gon, a supplier of enterprise technology and one of the UK’s leading WiFi and networking retailers, has been in existence since 2010. 


In 2021, 4Gon is rebranding as UX (short for ‘Unified Experience’), as the name 4Gon (pronounced ‘foregone’) caused some confusion and is associated with now superseded 4G technology.


The brief was to create a logo and visual identity that is as iconic and memorable as the new brand name and URL ( 


The bold new look will help UX to achieve stand-out amongst a multitude of competitors that provide similar products, and enable them to broaden their product and service portfolio in the future.

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