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Jordan International Bank

Visual identity / website & signage

Jordan International Bank is a Jordanian-owned, London-based bank specialising in real estatelending, trade finance and private wealth management.


Their previous visual identity was not only dated, it was also very ‘Jordanian’, relying heavily on the national colours and Arabic symbolism which seemed inappropriate given their main business was in the UK.


The new identity, built around the iconic lower-case logotype, helped to firmly establish the Bank in the London banking market.

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