Enkelmann Studio

LoveAdmin is a Brighton-based SaaS business providing software to sports clubs and membership organisations. They help them work smarter and faster by dramatically reducing the time spent on admin work. 

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Their previous visual identity system lacked stand-out among a widening competition and proved limiting for creating a constant flow advertising and of social media communications.

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The refreshed brand is built around a much more flexible and impactful visual language, combining bold colour, a distinctive take on photography combined with simple illustrations to create a unique and memorable look.