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Visual identity & website

LoveAdmin is a Brighton-based SaaS business providing software to sports clubs and membership organisations. They help them work smarter and faster by dramatically reducing the time spent on admin work. 

Their previous visual identity system lacked stand-out among a widening competition and proved limiting for creating a constant flow advertising and of social media communications.

The refreshed brand is built around a much more flexible and impactful visual language, combining bold colour, a distinctive take on photography combined with simple illustrations to create a unique and memorable look.

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