Bruised in the financial crisis, RBS has re-emerged driven by the bold ambition to become the UK’s number one banking group for customer service, trust and advocacy. 

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In order to deliver on this ambition, a new bank-wide rallying call – Determined to make a difference – was launched across the group’s employees. It’s how the bank brings its purpose to life, and how colleagues live their values. 

At The Team, I led the design team that developed the idea, ‘the many faces of determination’ to share pride and put a face to those people who show positivity and determination, whatever the challenge.