Q8

With only minor updates to the brand design since its launch in 1983, many aspects of Q8’s brand and visual identity had become outdated.

While most of the other major oil brands had already modernised their look and feel as they repositioned themselves as energy

companies (gearing up for a future less reliant on fossil fuels), Q8 was in urgent need to rethink its brand.

I oversaw the identity project at specialist design consultancy Circle Brands.