Enkelmann Studio

With only minor updates to the brand design since its launch in 1983, many aspects of Q8’s brand and visual identity had become outdated. 

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While most of the other major oil brands had already modernised their look and feel as they repositioned themselves as energy companies (gearing up for a future less reliant on fossil fuels), Q8 was in urgent need to rethink its brand.

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I oversaw the identity project at specialist design consultancy Circle Brands.